2013년 11월 23일 토요일

About 'management information system course'|Student, Course and Degree Audit Information Systems







About 'management information system course'|Student, Course and Degree Audit Information Systems








               When               I               was               a               young               college               student               at               the               University               of               Notre               Dame,               I               was               not               terribly               certain               what               I               wanted               to               be               when               I               grew               up.

The               overwhelming               breadth               of               options               available               to               me               made               the               choices               confusing               and               difficult.

I               started               out               as               a               freshman               planning               to               be               a               math               major.

After               my               first               semester               in               Honors               Theoretical               Calculus,               I               realized               that               I               had               made               a               terrible               mistake.

Shortly               thereafter,               I               naturally               gravitated               to               the               College               of               Business.

I               seemed               to               naturally               excel               at               the               Management               Information               System               (MIS)               courses.

I               performed               well,               and               was               even               asked               to               serve               as               a               student               teacher               for               a               database               course.

At               the               time               I               also               discovered               that               MIS               students               were               in               high               demand,               and               were               easily               finding               good               employment               after               graduation.
               However,               I               do               believe               I               was               likely               ignoring               my               instincts.

I               had               three               summer               internships               during               school,               working               in               the               field               of               Marketing.

I               was               a               hobbyist               graphic               designer               and               artist,               and               my               technical               abilities               helped               me               easily               understand               content               management,               eMarketing,               and               marketing               analytics.
               My               practical               side               ended               up               winning               out,               when               I               took               a               position               as               a               Enterprise               Risk               Services               Consultant               at               Deloitte               &               Touche,               LLP               in               Chicago,               Ill.

Along               with               several               other               recent               MIS               graduates,               the               wonderful               world               of               consulting               became               my               first               career.

I               learned               a               great               deal               from               Deloitte,               and               feel               that               the               three               years               I               spent               working               there               were               the               best               possible               continuing               education               I               could               have               received.
               I               really               started               to               miss               the               creative               element               in               my               position.

Part               of               the               joy               in               a               marketing               career               is               the               realization               that               your               creativity               is               tangible,               measurable,               and               makes               an               impact               on               the               company               you               serve.

When               my               marketing               internship               supervisor               decided               to               leave               her               position               to               be               a               mother,               she               recommended               that               I               should               be               hired               to               fill               her               role.

At               that               point               in               2006,               I               interviewed               for,               and               accepted               a               position               as               Marketing               Manager               for               a               large               private               company               in               Kansas               City.
               At               the               time,               I               had               one               employee.

We               were               responsible               for               all               advertising,               development               and               administration               of               sales               collateral,               internal               communications               such               as               the               company               newsletter,               brand               management,               signage               and               display               materials.

After               a               short               time               in               my               position,               I               was               charged               with               several               technology               based               initiatives               including               overhauling               our               company               website,               implementing               a               Customer               Relationship               Management               (CRM)               system               for               our               sales               force,               and               developing               a               data               analysis               function               within               the               department.

We               grew               from               two               individuals               to               seven,               including               myself,               in               2012.

Through               our               focus               on               technology,               we've               been               able               to               streamline               our               marketing               costs               through               thoughtful               analysis               and               application               of               effective               strategies.
               Marketers               today               are               expected               to               be               so               much               more               than               simply               experts               in               advertising,               communications               and               art               direction.

Between               online               strategy,               search               engine               optimization,               eMarketing,               and               marketing               systems,               marketing               professionals               must               also               have               a               strong               understanding               of               technology.
               Based               on               my               own               experiences               as               a               successful               marketer,               I               would               offer               some               advice               to               those               just               getting               started.

Take               your               business               MIS               courses               seriously,               and               take               any               technical               courses               you               can               as               electives.

This               experience               will               prove               to               be               invaluable               as               you               sell               yourself               to               potential               employers.

Obtain               some               graphic               design               expertise               as               well.

It               will               aid               you               in               becoming               a               stronger               art               director               and               mentor               for               your               employees               down               the               road.

Additionally,               consider               that               many               recent               graduates               want               to               work               for               advertising               agencies               starting               out.

While               agencies               can               provide               excellent               experience,               they               often               do               not               have               strong               pay               for               entry               level               positions.

Additionally,               they               often               do               not               provide               the               breadth               of               exposure               to               different               types               of               marketing               that               you               can               obtain               by               working               for               an               individual               company.

I               would               encourage               those               seeking               a               career               in               marketing               to               pursue               internships               in               different               settings               to               gain               experience               and               a               better               understanding               of               the               different               types               of               careers               available.
               Marketing               is               a               fulfilling,               broad,               and               impactful               career.

It               requires               creativity;               technical               and               analytical               ability;               and               strong               interpersonal               skills.

Of               these               the               technical               ability               is               the               one               area               that               you               can               really               set               yourself               apart               from               those               competing               for               similar               positions.






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