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A recent book claims that Adam Lambert lost Season 8 of American Idol by a landslide. The writer claimed the source for the information was an unnamed American Idol insider. Why does American Idol continue to spin that tale when the truth is obvious? Adam Lambert is more popular and talented than the winner. Adam Lambert is conjuring up love and admiration from millions across the globe. He has now sold 5.4 million units combining album and single sales. His recent birthday had Twitter buzzing while parties were held in his honor on every continent. He was able to raise over $270,000 for Charity: Water and, in addition, his birthday benefited ongoing projects with Donors Choose, a charity that donates much needed supplies for public schools. Lambert announced at his birthday party that he would release a new version of his anthem Aftermath to benefit The Trevor Project, a group that helps LGBT teens with positive reinforcement and an anti bullying message. Lambert also supports "1 in 10" a charity for gay youth. Lambert is a rare combination of exceptional talent with the ability to garner the love that motivates his fans to support worthy causes. We are now in Season 10 of American Idol, the most popular show on American television. Many people are asking can American idol find another Adam Lambert? From the early elimination rounds we can see that American Idol found an array of talented young vocalist. Finding someone with the potential to become an international star is a more difficult challenge. Even with the tens of thousands who auditioned in the ten years of the Idol run with the exception of one man, American Idol has failed to find an artist capable of worldwide success and lasting fame. That person is Adam Lambert. Lambert is not only an awe-inspiring entertainer he is a force for good in this troubled world. American Idol should be proud of him. American Idol continues to ignores the magnitude of Lambert's growing popularity and success because of the Season 8 vote scandal. Pretending the vote was fair has been a bad PR decision. My message to American idol: I have done your marketing research for you. You can not hide from the truth. Your failure to acknowledge your most important discovery has a lot of people doubting the credibility of the show. We know that you took no part in the Arkansas vote scam so why continue to pretend that Allen deserved to win rather than embracing Lambert? My extensive research clears the show of any complicity. Even AT&T is exonerated because their rogue agent is no longer in their employ. American Idol looks foolish around the world for not fully embracing the best entertainer of this generation, especially when American Idol gave him the platform that launched his career. My research of fan site data analysis includes last seasons winner and runner up and the top album sellers from all nine years. Adam Lambert has by far the highest fan traffic, out Googles everyone internationally and has more Twitter followers than any other American Idol or runner up. * If you narrow the Google search to the US Carrie Underwood trends higher. The demographic indicate that the most prolific fan base of American Idol alumnus are middle aged women with the exception of David Archuleta's fans and Adam Lambert's international fans. The winners are chosen by women around 40 not by power texting teens. What we learn by looking at all the fan sites is that Adam Lambert has more than twice as much fan traffic then the nearest competitor. Lambert has more than 13 times more fan activity than Kris Allen for instance. Anyone can check my figures by going to Quantcast and inserting the web address of the respective fan site to verify my data. Quantcast is a reliable source used by businesses throughout the world. All of the Idols have additional unofficial fan sites. Even though Lambert has many more fans trafficking to his official sight than all of the others he also have has the most unofficial sites in the US and around the globe. Please do not argue that your Idol has more fans at an unofficial site and that is why their numbers are low at their official site. Lambert would top unofficial traffic as well as official traffic by a landslide. Tracking Unique Monthly Visitors to Official Fan Sites. Lee DeWyze - www.leedewyzeofficial.com DeWyze does not have enough data to track. This means that the monthly visitor number must be below 4,000 because I have tracked websites with numbers that low. DeWyze is 29th in American Idol alumni album sales and his Live It Up has sold 112,000 copies. DeWyze took the title of the lowest selling American Idol winner from Kris Allen. In his defense DeWyze did not have Adam Lambert's coattail to ride on. Twitter followers: 62,368 Crystal Bowersox - www.crystalbowersox.com This site has 17,799 monthly unique visitors. Bowersox does not have demographic information available. Bowersox ranks 27th in Idol alumni sales and has sold 137,000 copies of Farmer's Daughter. Twitter followers: 31,729 Kris Allen - www.krisallenofficial.com This site has 13,199 monthly unique visitors - 68% or 8,915 are in the US. 62% of the visitors are females and 53% are over 35. His demographic is female, middle aged and Caucasian according to Quantcast. Allen is more popular in Little Rock Arkansas than in any other city in the US. Allen has some regional interest and tracks over 1,000 unique visitors in the US, Philippines and Canada where American Idol is very popular. Allen has very little interest anywhere else in the world. Kris Allen is 20th in album sales with his self-titled album, Kris Allen, selling 324,000 copies. Twitter followers: 237,975 Adam Lambert - www.adamofficial.com This site has 180,000 monthly unique visitors. 63% or about 114,000 are in the US. 60% are female and 54% are over 35. Lambert's Demographic is described as female, middle aged with more diversity including Asians, Hispanics and African Americans. When Quantcast describes something as "over indexed" it means that the site attracts a more concentrated group of a particular demographic group than in the general Internet population. Here are some of the countries where Lambert is drawing interest with over 1,000 monthly visitors. The United States, Canada, United Kingdom, Germany, Australia, Sweden, Japan, Finland, Singapore, Philippines, Netherlands, Malaysia, Brazil, New Zealand, China, Russian Federation, South Africa, Mexico, Denmark, Romania, Italy, Hungary, Indonesia, Portugal and Saudi Arabia are all countries where Lambert is tracking thousands of visitors a month. Lambert is most popular in the state of California and cities around the world including LA, London, Toronto and Singapore. Lambert is currently 12th in album sales with 792,000 albums sold in the US. Keep in mind that Lambert has many more international fans than the other Idol alumni. According to Lambert's publishing company, Kobalt, Lambert has in excess of 1.2 million For Your Entertainment albums sold when including international sales. No other American Idol has ever had the worldwide Gold and Platinum certifications that Lambert has in 11 countries. Twitter followers: 855,266 David Cook - www.davidcookofficial.comThis site has 28,469 monthly unique visitors. 22,226 are in the US or about 78%. Like Kris Allen there are only over 1,000 unique monthly visitors from three countries, the US, Philippines and Canada. 65% of Cook's fans are female which is 5% more than Lambert's and 3% more than Allen's. 57% of Cook's visitors are over 35. This is again a higher demographic than Allen and Lambert. Cook's is the most popular in Englewood, CO out of all US cities. Cook's demographic is female, middle aged and Caucasian. Cook is 7th in album sales with his sole album David Cook selling 1,345,000 albums. Twitter followers: 172,038 David Archuleta -www.davidarchuleta.comThis site has 20,282 monthly unique visitors of which 52% or roughly 10,515 are from the US. Archuleta' visitors are 61% female and 43% over 35. Archuleta has the youngest fan base of the winners and runner-ups from the last three years. Keep in mind that the number is a percentage and because Lambert has so many more fans he has more young fans than all of the others combined. Archuleta draws over 1,000 monthly unique visitors from the US, Philippines, Canada, Indonesia, and Mexico. Archuleta is the most popular in the US in Salt Lake City, UT. His demographic is described as female, teen and Hispanic. David Archuleta is 10th in album sales with a total of 1,073,000 albums sold. Archuleta's latest, The Other Side of Down, released in 2010 has only sold 63,000 copies. Twitter followers: 570,152 Chris Daughtry - www.daughtryofficial.comThis site has 45,091 monthly unique visitors of which 30,676 or 68% are from the US. Of these visitors 61% are female and 60% are over 35. Daughtry has the oldest demographic of any of the other recent Idols. Daughtry tracks over 1,000 monthly visitors from the US, Canada, United Kingdom and Germany. His top US city is Indianapolis, IN. His demographic is described as female, middle aged and Caucasian. Chris Daughtry is 3rd in album sales with a total of 6,025,000 sales. Daughtry has released two albums that are both platinum. His latest, Leave This Town, sold 1,237,000 copies. Twitter followers: 227,232 Carrie Underwood - www.carrieunderwoodofficial.comThis site has 84,800 monthly unique visitors of which about 68,000 or roughly 80% are from the US. 63% are female and 59% are over 35. Underwood tracks over 1,000 unique monthly visitors from the US, Canada, United Kingdom, Australia, Philippines and Germany. Underwood's top US city is Huston, Texas. Her demographic is described as Female, middle aged and Caucasian. Carrie tops all alumni album sales with 12,195,000 albums sold. All three of he albums are platinum. He latest, Play On, has sold 1,942,000 copies. Twitter followers: 3,682 Jordin Sparks - www.jordinsparks.com This site has 11,325 unique monthly visitors of which 6,447, 57% of which are from are the US. 53% of Sparks' visitors are female and 53% are over 35. Sparks has over 1,000 visitors from three countries, the US, Canada and the United Kingdom. Sparks top city in the US is NY City, NY. Her demographics are described as female, middle aged with a high index of African Americans and Hispanics. Sparks is 9th in album sales with a total of 1,216 in album sales. Her latest, Battlefield, released in 2009 sold a total of 177,000 copies. Twitter followers: 757,022 Jennifer Hudson - www.jenniferhudson.com 50,380 monthly visitors of which38,228 or roughly 75% are from the US. 61% are female and 60% are over 35. Hudson tracks over 1,000 monthly visitors from the US, Canada, United Kingdom and Germany. Hudson's top US city is Chicago IL. Her demographics are described as female middle aged with a high index of African Americans accounting for 30% of the visits. Jennifer Hudson has released 1 album and is in 11th place for alumni album sales. The album titled Jennifer Hudson sold 825,000 copies. Hudson has a new album titled I Remember Me due out in March of 2011. Twitter followers: 89,967 Fantasia - www.fantasiaofficial.com There is not enough fan activity to accurately track. Fantasia is 5th in album sales and has sold 2,722, 000 albums. Her latest released in 2010, Back To Me sold 399,000 copies. Twitter followers: 59,445 Kellie Pickler - www.kelliepickler.com This site has 8,992 unique monthly visitors.There is no indication of any international following. %3% are female and 58% are over 35. (0% of the visitors are Caucasian. Pickler is 8th in alumni album sales with a total of 1,294,000 albums sold. Her latest, Kellie Pickler, released in 2008 sold 440,000 copies. Twitter followers: 313,251 Kelly Clarkson has numerous websites but none where I could accurately track data. If anyone has better luck then I did please let me know. This is more of a site problem than an indication of a lack of fan interest. Clarkson is second in sales only to Carrie Underwood. Clarkson has sold 10,628,000 albums. Her last All I Ever Wanted released in 2009 has sold close to a million copies at 908,000. Twitter followers: 518,682 Clay Aiken - www.clayaiken.com This site reaches 6,102 unique monthly US visitors of which 69% are female and 69%areover 35. Clay Aiken is 4th in album sales at 4,960,000 among American Idol alumni. Each album released had diminishing sales with the latest Tried and True released in 2010 only sold 63,000 copies. Twitter followers: 4,587 Rubin Studdard - www.rubenstuddard.com There is not enough data to provide accurate information. Studdard is 6th in alumni album sales, with 2,562,000 albumssold but again his sales are diminishing. Love Is released in 2009 sold 50,000 copies. Twitter followers: 15,396 Just for reference I looked at a few other official fan sites: Lady GaGa - LadyGaGa.com There are 75,900 unique monthly visitors to this site of which 50% are male and 50% female. 37% are over 35. 72%are Caucasian and 18% are Hispanic. The global statistics are not available. Twitter followers: 8,044,191 Katy Perry - www.katyperry.com There are 93,000 unique monthly visitors to this site of which 50% are male and 50% female. 46% are over 35 and 82% are Caucasian. The global statistics are not available. Twitter followers: 5,639,706 Justin Bieber - www.justinbiebermusic.com There are 58,660 unique monthly visitors to this site of which 53% are female and 36% are over 35. The global statistics are not available. Twitter followers: 7,083,608 Bruno Mars - www.brunomars.com There are 21,498 unique monthly visitors with no demographic breakdown. Twitter followers: 611,520 Ke$ha - www.keshasparty.com There are 21,498 unique monthly visitors with no demographic breakdown. Twitter followers: 1,194,113 Usher - www.ushernow.com There are 178,000 unique monthly visitors of which 58,751 or 33% are in the US. 53% are female, 36% are over 35 and 81%are Caucasian. Twitter followers: 1,124,659 MichaelBublé - /www.michaelbuble.com There are 38,900 unique monthly visitors of which 60% are female and 48% are over 35. A whopping 87% are Caucasian. Twitter followers: 212,443 John Mayer - www.johnmayer.com There was no traffic data but 60% were female and 35% are over 35. Twitter followers: 27,891 What is interesting is that Adam Lambert has more fan site traffic than many of the biggest names in the music business. The only one that comes close to his number is Usher, who is a long established star. Adam Lambert is poised to be the biggest star American Idol has ever produced. With the exception of Underwood Clarkson, Daughtry and possibly Cook and just maybe Hudson the rest of the top selling alumni appear to be in decline. Keep in mind that this is a very different music industry and all album sales are in decline. Not one of the Idols has ever had their debut album or singles reach Platinum or Gold status in eleven different countries like Lambert did. It is time for American Idol to start bragging about their superstar. American idol should tell their PR spinners that we know Lambert did not lose by landslide. If the PR team wants to continue that farce they should be fired. America can't be fooled. We know Adam Lambert is our American Idol and soon to be World Idol. Embracing Adam Lambert will bring back credibility to American Idol. It is about time to end the spin. References: http://en.wikipedia.org/wiki/American_Idol_alumni_album_sales http://www.quantcast.com/ Post your comments and follow me on Twitter @KMKolsch I am still trying to catch up with baby Riff Cherry who now has 1,669 followers and he is just over a week old. Come on guys! PS Do not forget Operation Platinum, check at Adamofficial.com I will soon write an article about Adam's fans and their involvement in charity because of him. Please contact me at KMKolsch@aol.com with your information. |
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